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| social media technology |
The appropriation and repurposing of social technologies in higher education.
Web 2.0 is revolutionizing communication, social interaction and just about anything else you can think of. By their very nature, Web 2.0 applications are interactive and open.Institutions of higher education are increasingly incorporating social media tools into their pedagogy.
Higher education cannot ignore the sweeping changes that social media has wrought. Claiming issues of privacy and safety, the academy is appropriating and repurposing these tools.Rather than embracing the "open" nature of these Web 2.0 tools,higher education is locking them down, enclosing them within course management systems that require authentication and have restricted access.
It is clear that commercially available online learning environments, i.e. WebCT, Blackboard, Angel, Moodle etc are not engaging students. They are clunky, boring and difficult to use. As this article points out, they are also “dependent on pre-digital metaphors which are increasingly anachronistic as new media gains in significance.” These course management systems are built around dated academic frameworks, the critical essay. New media is built around the visual and digital. New media is radically altering our concepts of “writing” as we have previously conceived of it.
We need to integrate the long held traditions of the academy with the new values of social media. To ignore the social media technologies, facebook, blogs, social bookmarking applications is to negate how the majority of the population spends much of its’ time. Social media will revolutionize education, it will shift the balance of power once closely guarded within the walls of the academy to the crowds beyond the palace walls.



